Local Internet advertising is picking up speed. The heads of the Internet sites Walla, MSN-Israel, Nana and ONE estimate that their portals' advertising revenues will leap by tens of percentage points in 2006.
"We enjoyed 100 percent revenue growth this year over 2004," Udi Milner, CEO of sport site ONE, told an Internet advertising conference hosted by MSN over the weekend. "I believe we'll double revenue in 2006, as well."
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Walla CEO Ilan Israeli told the conference: "Our revenue grew 70 percent this year over 2004. I am not convinced we'll maintain this rate in 2006, but I expect revenue growth around 50 percent."
Nana CEO Yael Zacharia noted 65 percent growth so far, while NetVision, Nana's parent company, expects similar results next year.
The Internet currently captures a 4-5 percent share of the country's advertising market, estimated at $850 million annually.
MSN-Israel CEO Uri Adoni said that, worldwide, the Internet is expected to grab "12-17 percent of the advertising pie in the coming two years. The more the medium develops in every country, the more the Internet advertising stake will rise." |
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