Here's a brilliant idea: Advertising that's animated. We know, groundbreaking! But when you take the idea and port it to a city sidewalk, well, you at least deserve a mention.
Here's the deal: When you walk by a set of static panels, the images scroll like a flipbook, producing an animated ad powered by foot traffic.
The ad — for Lincoln's new Zephyr sedan — shows the car cruising along a desert landscape shadowed by an unfurling red carpet, ending with the Lincoln logo.
"We travel at a busy pace, and you don't have to stop for this," said Submedia CEO Peter Corrigan. "When you walk by, it causes it to work, so it's perfect for New York.
And perfect timing for Sunday's marathon, where runners might actually make the Zephyr zip by instead of putt by at a walker's pace.
We wish this type of thing would just go away, but with news that Calvin Klein's "live" billboard vastly exceeded expectations, we get to look forward to plenty more visual pollution. We'd almost rather go back to St. Marks and get peed on.
Flashy Ads In Motion [NYP]
Calvin Klein's One Day Time's Square Billboard Worked [Adrants]
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