Inquirer a hit at 19th Advertising Congress

by Jonas Rey N. Panerio

One of the biggest crowd-drawers at the 19th Philippine Advertising Congress Trade Exhibit was the booth of the Philippine Daily Inquirer (PDI) and its affiliate brands, notably its sister newspaper, Cebu Daily News (CDN).

The booth showcased the history of PDI and other Inquirer publications. It also highlighted PDI's 20th anniversary, which will be celebrated next month.
Advertisement
"The booth is a convergence of everything that PDI and its affiliates have stood for," said PDI Marketing Officer Gidget Aranda. "The booth occupied one of the biggest spaces at the trade exhibit and we wanted to utilize that for more booth activity."

The 19th Advertising Congress was held at the Waterfront Cebu City Hotel and Casino in Barangay Lahug from November 17 to 19.

One of the most distinct features at the booth was a timetable of key dates in the history of the Inquirer, such as December 9, 1985, the day PDI was first published, and February 8, 1998, when CDN first came into print.

The booth consistently attracted crowds as it encouraged participants to vote for their favorite ads for People's Choice category of the Araw Awards on Saturday.

Voters were also asked to submit ideas that they felt would change the future of Philippine advertising.

Voters received a goody bag from PDI.