Clear Channel Malls, a new division of Clear Channel Outdoor, will carry a network of full-motion video screens in the food courts of 10 malls in New York and Los Angeles, according to MediaWeek (via MediaBuyerPlanner).
The 4x16 foot screens will be suspended from the ceiling and will carry news, sports, entertainment and financial content from Yahoo.
The company plans to roll out the network to 200 malls in the top 20 markets over the next two to three years.
The screens will show the Yahoo content on the far left third of the screen, with ads showing on the middle and right-hand sections, MediaPost reports. Content will be changed every 15 minutes. Advertisers can change copy remotely and can target by mall or region and, eventually, by daypart.
While the digital ad inventory looks to be especially popular with retailers, the network's first advertiser is a local car dealer in New Jersey.
No comments:
Post a Comment