Company: Multimap.com
Industry: Location-based Services (LBS)
Location: London, United Kingdom
Consumers can now use SMS to request full contact details for nearest outlets from advertisers
Multimap, one of the world's leading online mapping companies, and TXT4, the popular text response specialist, have teamed up to enable advertisers to send nearest store information to customers responding to advertising and promotional campaigns via text. The addition of this service to TXT4's offering makes the quick, inexpensive and convenient response channel even more effective for advertisers; providing full address details of nearby stores quickly to interested consumers boosts footfall to brands physical locations, and increases promotion take-up.
Consumers simply send an SMS reply to brands adverts with their name, house number and/or postcode, and Multimap then validates and geo-codes the data in real-time, and interrogates the results against the client's database. An SMS is immediately sent to consumers with full address details, as specified by the client, of their nearest outlet, prompting a visit to the store.
Commenting on the addition of Multimap's location services to its offering, Tim Carrigan, Chairman of TXT4 said, "We enable our clients to offer SMS as a response option on their advertising, and the addition of Multimap's nearest store and outlet information services is undoubtedly a great value-add to this. Consumers often use SMS to respond to advertising on impulse and, by providing them with contact details for nearby outlets where they can fulfil an offer immediately, we maximise the likelihood of them proceeding to visit a store and complete a transaction. We are pleased to be working with Multimap to boost campaign effectiveness in this way.
Many of TXT's major brand clients, including Wickes, smart, Vauxhall, Ford and TKMaxx, have deployed Multimap's Storefinder service as part of their TXT4 offering.
Volkswagen uses TXT4's SMS response mechanic on its advertising, allowing users to arrange a test drive and find their nearest dealer by simply sending a text message in response to a Volkswagen advert. Catherine Woolfe, Volkswagen's communications manager, commented, "We know SMS is a preferred channel for many consumers, so it makes Volkswagen as accessible as possible to the widest audience. Providing interested parties with location information on nearby dealerships increases traffic through the doors and we value this part of the offering highly."
Sean Phelan, founder and chairman of Multimap, said, "Multimap is pioneering mapping and location-based services in the mobile arena. We've long had the technology to deliver maps, travel directions and local information via mobile and SMS, and the market is now ready to embrace the marketing opportunities afforded by this. We have been working with a number of major brands for some time to deliver mapping services via this medium, and we're delighted to now extend this to TXT4's impressive client base."
About Multimap
Multimap is one of the world's leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.
The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 160 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors.
About TXT4
TXT4 is a London-based technology company that currently provides over 50 blue chip clients with a range of products to make marketing more effective and accountable. TXT4's clients offer SMS as a response option on advertising, allowing consumers to request various forms of fulfilment such as brochures, test drives or nearest store location by sending an SMS in response to advertising. Clients receive elevated advertising response rates, reduced acquisition costs and high quality data collection. The technology provides a single viewpoint on which ads and media channels are performing best, and Experian profiling of respondents, allowing clients to understand what kind of customers they're attracting.
TXT4's clients include: BMW, Kuoni, AOL, Kodak, The Scottish Executive, Mazda, Phillips and Bose.
TXT4's global partners are Experian and Mobile365.
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