Tehran, According to the decision of the deputy council of the Iranian Cultural Heritage and Tourism Organization (ICHTO) in its latest session, Iran will establish advertising and marketing offices in 14 of the 30 target countries.
“Iran has 30 target countries to attract tourists from, but it has been proposed to the council to launch the program in 14 countries as a starting point,” said Ali Hashemi, deputy director of the ICHTO.
“Based on the forth development program, the governmental organizations are not allowed to directly establish representative offices in foreign countries. Therefore, we have decided to make contracts with some companies of the target countries to work for us and advertise Iran with a low expense,” explained Hashemi about the activities of these offices.
According to Hashemi, since ICHTO is planning to pay for 50% of the advertising expenses of the private sector, the established offices are in charge of marketing for Iran and not for the private sector.
He also expressed hope for establishing a tourism international fair in Tehran to be included in the list of the World Tourism Organization. “Since a large number of Iranians visit other countries as tourists each year, Iran should be regarded as a tourism destination as well. Such an exhibition with special facilities is quiet essential in the forth development program,” explained Hashemi.
Referring to the fact that Iran has held three exhibitions on pilgrimage and also on trade in Kish Island, Mashad and Shiraz cities in the past, Hashemi said, “Considering that Isfahan has been chosen by OIC as the ‘cultural capital’ of the Islamic world and also taking into account the large number of tourists who visit this province each year, it is worthwhile to make this city the host of a permanent tourism exhibition as well.”
Hashemi also explained that although the number of the participant countries in the recent Isfahan fair was not satisfying, if Iran gets the support of WTO for holding a tourism exhibition in Isfahan and establishing its secretariat offices both in Tehran and Isfahan cities, the exhibition will be held during an appropriate time each year with the presence of governmental and private sectors; and this will open new horizons for Iran in tourism development.
source: www.chn.ir
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