SHANGHAI, China /Xinhua-PRNewswire/ -- Focus Media Holding Limited (Nasdaq: FMCN - News), the operator of the largest multi-platform out-of-home advertising network using audiovisual television displays and in-elevator poster frames in China, today announced that Focus Media's commercial location network covers on average 82% of top 100 commercial buildings in China's ten most important cities, according to Nielsen Media Research study on China's out-of-home LCD advertising market.
Nielsen Media Research surveyed the top 100 commercial buildings in each of Shanghai, Beijing, Guangzhou, Shenzhen, Tianjin, Chengdu, Wuhan, Nanjing, Hangzhou and Chongqing, based on data by Collier International Property -- the world's largest property management company. The study surveys the number of LCD displays that are installed and owned by an independent media company for broadcasting advertisements. Of the 1,000 top commercial buildings surveyed, the study showed that the LCD advertising network has penetrated into 939 buildings and Focus Media's commercial location network covers 818 buildings. In Beijing and Shanghai, the LCD penetration rate of top 100 commercial buildings has reached 88% and 91% respectively, while Focus Media covers 81% of the top 100 commercial buildings in Beijing and 86% of the top 100 commercial buildings in Shanghai.
Ms. Rita Chan, Client Service Director of Nielsen Media Research said, "LCD advertising in commercial locations has become a very important media for advertisers who want to reach the higher-income consumer segment in China."
Mr. Jason Jiang, Chairman and CEO of Focus Media commented, "Among various commercial locations, top commercial buildings carry the most distinguishing segmentation features as they are must-go locations and most populated with white-collar business professionals. Our advertising clients view the top commercial buildings as the most important and valuable real estate for targeting the more affluent urban consumers created by the fast-growing Chinese economy. This study further proves that Focus Media's commercial locations network is the market leader in our industry."
About Focus Media Holding Limited
Focus Media Holding Limited (Nasdaq: FMCN - News) operates China's largest multi-platform out-of-home advertising network using audiovisual television displays and in-elevator poster frames. As of September 30, 2005, Focus Media had over 55,000 display units in our commercial location network and in-store network throughout China. Focus Media's network consists of flat-panel audiovisual displays placed in high traffic areas, such as elevator lobbies of commercial buildings and large retail chain stores. Over 1,200 international and domestic advertisers have placed advertisements through our networks as of September 30, 2005. For more information about Focus Media, please visit our website http://ir.focusmedia.cn .
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