TIMES NEWS NETWORK
I GET a 100 every time I recharge,” says little maestro Sachin Tendulkar from a hoarding for a leading mobile service provider.
Which, given the hope that springs eternal in the Indian cricket fan’s breast, could be considered the right omen for all those millions who want Sachin to become the first cricketer in the world to reach the milestone of 35 Test centuries today at the partially renovated Ferozeshah Kotla stadium.
Tendulkar has been on par with Gavaskar’s 34 centuries for months now, being done in at Kolkata this March by a wrong one not from any Pakistani bowler but umpire Steve Bucknor who later blamed it on the failing light though he did not offer the batsman the option of walking off! And so Sachin has been stuck on 34 Test centuries for quite some time, with a tennis elbow further delaying the breaking of Gavaskar’s cricketing record.
Advertisements say what we want them to say, even if the product being endorsed is something else. For instance, a slogan saying “Do it once tonight!” could even refer to the switching on of a mosquito-repellent! Advertisements need not even be logical.
Otherwise, surely by now, the National Dairy Development Board would have roped in Mahendra Singh Dhoni for an endorsement going by reports that it was the regular imbibing of buffalo milk in his formative years that gave him the strength to recently break the record for the most number of sixers hit by a wicket-keeper in a one-day international.
Just image a live telecast where slow-motion replays of sixers hit by Dhoni are “brought to you, courtesy NDDB” — there is a vacuum to be filled now that Sehwag has moved upmarket to an extent where his mom’s cooking no longer features in TV commercials! Ads could even feature those who feel left out of things. With Sourav running out Laxman twice in the last two Tests, maybe a nutritious brand which sees itself as an energiser could take
source: economictimes.indiatimes.com
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