Don't be embarrassed when it comes to advertising. Sell yourself and you will succeed. Without advertising, there is no exposure, and without exposure, there is no business. Don't expect people to just find your site or store and give you business.
Be creative. Money is not the only solution to getting your business off the ground. Take advantage of all the free services and materials to get your name out there. Submit your site to free web directories, print out flyers and put them in people's mail box or drop them off in malls or airports for people to take a glimpse of your business. Make t-shirts with your company logo and contact information and wear them around whenever you go.
I would like to suggest something like, go write on walls for people to look at, but that's called vandalism so please stay away from that.
Just to give you an idea of what you can do with your creativity. Don't just think, go act it out. Everyone has some idea of how to advertise, but most of the time they back down because they think it's stupid or embarrassing. Nothing is embarrassing but rather consider it successful if you are able to get your name out to even a single person. That one person may talk about your company with another person, which is called "word of mouth" advertising - most effective and credible advertising method available. They can either talk about your business or make fun of it; either way, more and more people are getting to know what you are doing!
Go out there and show them what you got!
By Anthony Bae
http://www.ImBae.net
Article Source: http://EzineArticles.com/?expert=Anthony_Bae
Thursday, January 05, 2006
Writing Effective Adverts
By Stephen Kaye
Advertising – Who Needs It? - Who doesn’t!
Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base – whatever. That’s the central purpose of a classified ad. They get you what you want.
This article has the same purpose, Like a classified advertisement, it will get you one of the things you want – it will show you how to write a classified advert. which gets results. Not only that, it will help to prevent you from wasting your hard-earned cash ads which never had a cat in hells’ chance of bringing you any business in the first place!
This article has a focused theme (showing you how to write ads). In the same way your advertisement should have that a central and focused purpose. Your advert. should be 100% geared to achieve one thing and one thing only
• If the intention of the ad is to get people to contact your business, then that is the only thing it should achieve. And it must achieve that one thing, nothing else.
• If you are trying to sell your old car your ad should get your telephone ringing the minute it hits the newsstands.
• If your advert is to get your 25-years old set of Encyclopaedia Britannica sold, that it the only thing it should achieve, and it must achieve that one thing. You would expect the telephone to start ringing within hours of the advert hitting the streets.
Seems obvious enough, doesn’t it? What else should an advert do? Why would a good advert in the classifieds section achieve anything else other than sell the service or product it was written for?
Unbelievable analysis
A random analysis of any classified adverts in any magazine or newspaper shows something unbelievable. Most people appear to have written their advertisements whilst asleep, during Wimbledon, watching a Science-Fiction film, or even when walking the dog. Most of the ads appear to have been written with the express intention of throwing money into the nearest skip.
What does a brief view of over 95% of classified adverts show? It shows that the writers have broken the basic rules of marketing.
EzineArticles Expert Author Stephen Kaye
Article Source: http://EzineArticles.com/?expert=Stephen_Kaye
Advertising – Who Needs It? - Who doesn’t!
Most people who read information about business or advertising are doing so because they are trying to make some kind of positive change in their life. Perhaps get a job, make money, and increase their customer base – whatever. That’s the central purpose of a classified ad. They get you what you want.
This article has the same purpose, Like a classified advertisement, it will get you one of the things you want – it will show you how to write a classified advert. which gets results. Not only that, it will help to prevent you from wasting your hard-earned cash ads which never had a cat in hells’ chance of bringing you any business in the first place!
This article has a focused theme (showing you how to write ads). In the same way your advertisement should have that a central and focused purpose. Your advert. should be 100% geared to achieve one thing and one thing only
• If the intention of the ad is to get people to contact your business, then that is the only thing it should achieve. And it must achieve that one thing, nothing else.
• If you are trying to sell your old car your ad should get your telephone ringing the minute it hits the newsstands.
• If your advert is to get your 25-years old set of Encyclopaedia Britannica sold, that it the only thing it should achieve, and it must achieve that one thing. You would expect the telephone to start ringing within hours of the advert hitting the streets.
Seems obvious enough, doesn’t it? What else should an advert do? Why would a good advert in the classifieds section achieve anything else other than sell the service or product it was written for?
Unbelievable analysis
A random analysis of any classified adverts in any magazine or newspaper shows something unbelievable. Most people appear to have written their advertisements whilst asleep, during Wimbledon, watching a Science-Fiction film, or even when walking the dog. Most of the ads appear to have been written with the express intention of throwing money into the nearest skip.
What does a brief view of over 95% of classified adverts show? It shows that the writers have broken the basic rules of marketing.
EzineArticles Expert Author Stephen Kaye
Article Source: http://EzineArticles.com/?expert=Stephen_Kaye
Advertising and PR
By Matt Bacak
What Is The Difference Between Advertising and PR?
Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?
When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence for your company is a clear example of effective advertising. Business cards with pizzazz are a form of advertising.
What, then, is PR? Public relations are those things that must be accomplished to let the world know who you are and what your company offers. Press releases, news conferences, professional networking and exhibitions or trade shows are examples of PR work. PR is not as flashy as advertising but it is every bit as important.
Effective Advertising and PR
In today's competitive marketplace, it is crucial to spend every bit of your advertising and PR budget strategically. Public relations can provide a mix that uses advertising but also enhances the efforts of your advertising dollar.
It has long been a "supposed fact" in business that word of mouth is the best advertising. This is not necessarily true. It is an unfortunate fact that a customer who has an exceptional experience dealing with your business will tell one or two people about their experience. A customer who has a bad experience will tell at least a dozen people and your business gets negative advertising.
Word of mouth is, however, one of the most effective PR tools available. Offering school tours, sponsoring science fairs or children's' sports teams, volunteering for public speaking opportunities, attending trade shows or presenting at conferences are rather inexpensive ways to build a wealth of good will and put your name out front.
Have you noticed that television commercials for a product often run a 15 to 30 second advertisement of a really great advertisement and within a few weeks shorten the advertisement to the most important 5 to 10 seconds? The reason is that the initial advertising is meant to brand the product or service and associate the advertisement and the product or service in your mind. It works very well - provided you have really memorable advertisements.
Article Source: http://EzineArticles.com/?expert=Matt_Bacak
What Is The Difference Between Advertising and PR?
Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?
When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence for your company is a clear example of effective advertising. Business cards with pizzazz are a form of advertising.
What, then, is PR? Public relations are those things that must be accomplished to let the world know who you are and what your company offers. Press releases, news conferences, professional networking and exhibitions or trade shows are examples of PR work. PR is not as flashy as advertising but it is every bit as important.
Effective Advertising and PR
In today's competitive marketplace, it is crucial to spend every bit of your advertising and PR budget strategically. Public relations can provide a mix that uses advertising but also enhances the efforts of your advertising dollar.
It has long been a "supposed fact" in business that word of mouth is the best advertising. This is not necessarily true. It is an unfortunate fact that a customer who has an exceptional experience dealing with your business will tell one or two people about their experience. A customer who has a bad experience will tell at least a dozen people and your business gets negative advertising.
Word of mouth is, however, one of the most effective PR tools available. Offering school tours, sponsoring science fairs or children's' sports teams, volunteering for public speaking opportunities, attending trade shows or presenting at conferences are rather inexpensive ways to build a wealth of good will and put your name out front.
Have you noticed that television commercials for a product often run a 15 to 30 second advertisement of a really great advertisement and within a few weeks shorten the advertisement to the most important 5 to 10 seconds? The reason is that the initial advertising is meant to brand the product or service and associate the advertisement and the product or service in your mind. It works very well - provided you have really memorable advertisements.
Article Source: http://EzineArticles.com/?expert=Matt_Bacak
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